This Privacy Policy explains how AXN Sports Ltd ("AXN Sports", "we", "our", or "us") collects, uses, shares, and protects personal information about individuals who use our websites, mobile applications, and associated services (collectively, the "Services"). We are committed to protecting your privacy and handling your personal data with transparency, integrity, and security.

1. Who We Are

AXN Sports Ltd is a company registered in England and Wales under company number 15405207, with its registered office at:

27 Old Gloucester Street, London, WC1N 3AX, United Kingdom.

We operate online casino and gaming websites, and are licensed and regulated by ORC Ireland under licence number 1021726.

2. Scope of This Policy

This Privacy Policy applies to personal data that we collect about you when you:

• Register and create an account.
• Access and use our Services.
• Contact our customer support team.
• Participate in promotions or surveys.
• Interact with us on social media or other digital channels.

3. What Data We Collect

a. Information You Provide to Us

• Full name
• Email address
• Date of birth
• Residential address
• Phone number
• Identity documents (e.g. passport, driving licence)
• Payment and financial details (e.g. bank account, debit card)
• Communication preferences
• Customer support interactions

b. Information Collected Automatically

When you use our Services, we automatically collect:

• IP address and device identifiers
• Browser type and operating system
• Location data (to ensure compliance with licensing laws)
• Website usage data (clicks, pages viewed, session duration)
• Cookies and tracking technologies

c. Information from Third Parties

• Identity verification partners
• Anti-money laundering and fraud prevention databases
• Marketing and analytics service providers
• Payment providers and financial institutions

4. How We Use Your Information

5. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

• Improve website functionality
• Remember your preferences
• Perform analytics
• Deliver relevant advertising

You can manage cookie settings through your browser. For more details, please refer to our Cookie Policy [link or section if available].

6. Sharing Your Information

We may share your personal data with:

• Service providers (e.g. hosting, IT, verification, analytics, payment processors)
• Regulatory authorities in the UK, Ireland, and relevant jurisdictions
• Law enforcement where required by law or under court order
• Affiliated companies within the same group for administrative purposes
• Acquirers or potential investors in the event of a merger or acquisition

We ensure all third parties are bound by confidentiality and data protection obligations equivalent to our own.

7. Data Transfers

Where personal data is transferred outside the UK or EEA, we ensure:

• Adequate safeguards are in place, such as Standard Contractual Clauses (SCCs)
• Data minimisation and encryption standards are applied
• Transfers comply with UK GDPR and Irish data protection laws

8. Data Retention

We retain personal data for as long as necessary to:

• Provide the Services
• Meet regulatory obligations (e.g. anti-money laundering)
• Comply with tax, accounting and auditing requirements
• Resolve disputes and enforce our rights

Typically, we retain customer account and transaction data for 7 to 10 years from the date of last activity or account closure.

9. Your Data Protection Rights

Under UK GDPR and the Irish Data Protection Act 2018, you have the right to:

• Access your personal data
• Rectify inaccurate or incomplete information
• Erase your data ("right to be forgotten") where lawful
• Restrict processing under certain circumstances
• Object to direct marketing or processing based on legitimate interests
• Data portability (receive your data in a structured format)
• Withdraw consent at any time where processing is based on consent
• Lodge a complaint with the ICO (UK) or DPC (Ireland)

To exercise your rights, please contact us at: office@axnsports.co.uk

We may ask for proof of identity before processing your request.

10. Data Security

We apply a range of technical and organisational measures to ensure your personal data is secure, including:

• Secure Socket Layer (SSL) encryption
• Firewalls and intrusion detection systems
• Regular penetration testing
• Access control and staff training
• Regular data backups and secure storage

However, no system is entirely risk-free. We encourage users to safeguard their account credentials and report any suspicious activity.

11. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected data from a minor, we will take immediate steps to delete such data.

12. Marketing Preferences

We may send you promotional communications if:

• You have opted in to receive them; or
• You are an existing customer and we have a legitimate interest to do so.

You can unsubscribe at any time using the link in our emails or by contacting office@axnsports.co.uk.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will:

• Post the updated version on our websites
• Notify users where appropriate (e.g., via email or account alert)

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, you can contact us:

AXN Sports Ltd
27 Old Gloucester Street,
London, WC1N 3AX, United Kingdom
Email: office@axnsports.co.uk